Weekly Briefing archive

Past briefings, open to everyone.

Members get each briefing on Monday morning, with three steps to run before Friday. Four weeks later it opens here, in full.

The latest four are with members now.

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A person marks up a printed report of bar and donut charts with a pen

A platform report is not client proof

28 September 2026

A person working on a laptop showing a dashboard of line and area charts

Start with the client's decision

21 September 2026

A hand presses a small black box fixed under the edge of a wooden desk

Who is watching your AI agent?

14 September 2026

A laptop showing a grid of coastal and plant photos on a studio desk, with printed photos spread beside it

Google turns on image AI by default

7 September 2026

Open to read

Month

A woman at a desk holds a printed portrait next to a laptop showing a grid of video frames, with more prints laid out in front of her

31 August 2026

Client work

Google makes video ads from a storyboard

2 min read

A phone showing a chat with a sponsored card, inside a ring of twelve lime-green stars on a black background

24 August 2026

Client work

ChatGPT Ads are coming to Europe

2 min read

A folded paper note tucked into a locked metal security gate

17 August 2026

Compliance

Client contracts are banning AI

1 min read

A pair of black over-ear headphones resting on the corner of a wooden desk

10 August 2026

Compliance

Paid AI music is not cleared music

4 min read

A tidy office desk with a stack of papers, lit by afternoon sun through linen curtains

3 August 2026

Client work

AI sped up the draft. Approval did not.

2 min read

An empty wooden frame hanging on a plain wall in a warmly lit, empty room

27 July 2026

Compliance

AI disclosure moves from policy chat to client work

2 min read

A long, empty boardroom table with black chairs beside floor-to-ceiling windows over a city

20 July 2026

Client work

Publicis says most of its revenue is AI. Stop hiding yours

2 min read

A wide stone staircase rising beside a tall arched window in low sunlight

13 July 2026

Positioning

Being ahead on AI only pays if clients can follow

2 min read

In AI, a month is a long time.

By the time a briefing opens here, the tools have changed, the prices have moved and other agencies have already acted on it. Members read it the Monday it comes out, with the steps to run that week.

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