Viravesso is an independent agency based in Portugal, founded by Catarina Mestre in 2026. Cat spent over a decade in creative operations across agencies and studios in the UK and Portugal. She saw what stretched teams look like, and AI made it worse before it made it better: every week a new tool, a new reason to feel behind, and no honest guidance to sort through it. It was impossible for teams to keep up.
This project was then started to fix that. The name itself, a contraction of ‘virar do avesso’, Portuguese for ‘to turn inside out,’ captures the intent: strip away the noise, expose what's actually useful, and rebuild from there.
No theory for theory's sake. No generic playbooks. Just grounded, practitioner-led knowledge from people who have managed real workflows, real teams, and real deadlines, and know what it actually takes to make change stick.
What we believe in
Honesty over hype
We say what's true, not what's impressive. If AI isn't the right answer, we'll say so.
Practical by default
Every recommendation has to work inside a real team, with real constraints.
People first, tech second
AI is a good tool when used well. That means making people more capable, not redundant.
Earned trust
We don't ask for trust. We earn it. Useful guidance comes first.
Clarity as a service
If we can't explain it simply, we haven't understood it well enough.
Continuous curiosity
We stay invested in what's changing in AI and in the industries we serve.
The pledge
Viravesso is proudly part of Pledge 1%. One percent of our revenue goes to non-profits working on digital equity, ethical technology, and access to education. AI is reshaping who has access to opportunity, so we want the next generation of founders, students, and small teams to be part of that.