THIS WEEK · do until FRIDAY

AI made the draft, but who priced the thinking?

A client can bring an AI draft and still need your best thinking. Make that contribution visible before you agree the fee.

Read the briefing

2 min read

Past briefings

A new brief lands every Monday, 8am.

Straight to your inbox every week, and to the top of this page.

A monitor showing advertising settings beside a plant and a red mug.

26 October 2026

ChatGPT will turn on automatic ad changes

2 min read

A person playing an electric guitar beside a window.

19 October 2026

Fender wants its stories in AI search

2 min read

The Claude app icon among other apps on a phone screen.

12 October 2026

Claude sent a fake tip through a real police form

2 min read

Hands marking up a printed campaign report with a pen

28 September 2026

A platform report is not client proof

2 min read