Client work
A platform report is not client proof
Product announcement for AI Max reporting
What happened
Google Ads announced the report on 23 September. It will connect a search term, the creative a person saw and the landing page. Google says availability details will follow later this year.
This records a path through an ad journey. It does not show whether a conversion was valuable, whether the creative was right or what the client should change.
What it joins
The report joins the search term, shown creative and landing page. It still cannot explain client intent, lead quality or why a result moved.
What it misses
What it misses: Client intent, quality of the lead and the reason a result moved. A report cannot provide those on its own.
Why it matters here
Big media teams can add this view to a reporting stack. A small agency may let it become the report. Keep the client’s original question beside it.
Pick three checks before the view arrives: the search term, the landing page and the business result. Name what would change the next decision. Otherwise, the neat screen wins.
Do this by Friday
The account lead and media buyer spend 30 minutes on one live campaign. Write the three checks that must appear before a client recommendation.
01
Choose one live campaign
02
Write the client decision
03
Name the three checks
04
Set the report owner
Try it now
Using this campaign report, list the search term, creative and landing page for each result. Then state which result supports our client decision, which does not, and what must be checked before we recommend a change.
Opens a new chat with the prompt in it, and copies it too. Connected to Viravesso, your AI already knows the client.
Connect Claude or ChatGPT to Viravesso: your AI knows each client before you type a word, and runs reports, pitches and copy the Viravesso way.
Connect your AIAlso in that Monday’s email
Worth watching: YouTube ads may answer product questions
Safe to ignore: cheaper models do not change your review process
Run it properly
The Client Report Playbook
The full job, stage by stage, if this week’s steps open a bigger conversation.